Enerfab Selects Big Idea Group for Rebrand
June 1, 2017 | jenny
First things first: BIG congratulations to Enerfab CEO Scott Anderson and President & COO Robert Sylvester on their recent promotions and their ongoing dedication to innovation. The entire Big team is humbled to work alongside an evolutionary, Cincy-based company doing great things for our community.
Late last year, Enerfab enlisted Big as its strategic marketing partner across multiple services, including strategy, marketing, creative, digital and social media, and public relations. The “I am Enerfab” brand campaign represents a culmination of several months of strategic and creative planning and includes the development of a new website, social media branding, and marketing collateral designed to showcase Enerfab’s investment in its employees and its commitment to delivering excellence to its customers.
“We have great plans for the future growth of Enerfab and needed a strategic marketing partner who can help take us to the next level,” said Anderson. “BIG has a unique, partnership-based business model that is a perfect fit for us, and we’re excited to develop and execute an aggressive growth strategy over the next three years. BIG will work in close collaboration with the Enerfab team to build a strong marketing discipline within the organization that reflects our tradition of delivering excellence in everything we do.”
Big’s work with Enerfab signifies one of our largest fully-integrated assignments, with Founder and CEO James Ferguson being named Enerfab Chief Marketing Officer as part of the partnership.
“Enerfab has an incredibly rich story to share, and our goal is to help them do just that through the most cohesive, targeted marketing strategy possible,” said Ferguson. “We look forward to partnering with the Enerfab team and drawing upon the senior-level talents of the diverse BIG organization to help take this great company to the next level by organically growing in our current markets and aggressively expanding into others. This is an exciting time for Enerfab, and we are grateful to be part of its future growth.”
Check out the “I am Enerfab” branding in the gallery below!
