The Miami Corp. Selects BIG for Global Textile Brand’s U.S. Launch
July 18, 2017 | jenny
We’re thrilled to announce our partnership with Cincinnati-based Miami Corporation and to unveil “What’s Your Story?” – an innovative marketing campaign supporting Miami’s U.S. launch of Tempotest®, Europe’s No. 1 solution-dyed acrylic fabric brand throughout the awning, marine, indoor and outdoor furnishings categories worldwide.
BIG designed the “What’s Your Story?” campaign and creative featured on TempotestUSA.com
Miami Corporation, the exclusive distributor of Tempotest awning and marine fabrics in the U.S., enlisted BIG and our strategic partner CG Marketing Communications (CG) to spearhead the marketing efforts for their U.S. product launch. The “What’s Your Story?” campaign includes web, social, creative and PR. The team developed a fully integrated consumer and B-to-B marketing strategy that includes a new web and social presence as well as an interactive application for consumers and retailers. The campaign was designed to create a robust network of Tempotest fabric suppliers in key U.S. markets and drive market-specific consumer and commercial demand. The goal is to expand nationally within the next 12 months.
“The competition in the American fabric and upholstery market is significant, and we needed innovative strategic and creative partners to ensure that Tempotest will come out of the gate at full-speed,” said Miami Corporation CEO Tim Niehaus. “We are more than excited to unveil the ‘What’s Your Story?’ campaign with our partners at BIG and CG, and we can’t wait to introduce Tempotest to our customers and their clients across the country.”
Italian-based Parà Industrial Group (Parà), the exclusive manufacturer of the Tempotest brand of fabrics, is globally recognized as a premier manufacturer of high-end textiles, boasting hallmark Italian style and unparalleled quality and service. The family-owned company has been producing fabrics with unmatched aesthetic and technical qualities for three generations. (No wonder they’re a favorite throughout the international textile trade!)
“We are thrilled to work with Parà in bringing Tempotest awning and marine fabrics to our U.S. customers,” said Niehaus. “Our customers and their clients value quality, color and style above all else; and the opportunity to help promote this leading and influential European brand in the North American awning and marine markets was an easy decision for us at The Miami Corporation.”
“Tempotest was born out of Parà’s dedication to quality and to our heritage. We’re optimistic about the growing demand for European products in the U.S., where the textile market for outdoor products is growing,” said Parà CEO Marco Parravicini. “We are proud to work with The Miami Corporation as our exclusive U.S. distributor and are confident that they will leverage their well-established footprint and the expertise of BIG and CG to successfully market the Tempotest brand within the U.S. awning and marine markets.”
The Tempotest brand’s “What’s Your Story?” campaign launched nationally July 2017. Parà will continue to manufacture Tempotest fabrics in their state of the art production plants located in Italy. The Miami Corporation will distribute Tempotest awning and marine fabrics nationwide; and Tempotest USA, headquartered in Dallas, will distribute the Tempotest Home line of fabrics.
Take a look at a few behind-the-scenes photos from our shoot with the Cincinnati Business Courier below, and check back for more news soon!
