Big Idea Group Innovations Lab

Our BIG team loves BIG ideas! The goal of our innovations lab is to guide your business in innovative and creative ways in order to drive sustainable business growth. We do this through:

Reframing Planning Processes

  • Brand proposition development
  • Sales planning, training and proposition
  • Measurement of data dashboards

Big Idea Marketing Initiatives

  • Sustainable multi-brand mega promotions
  • Digital social community-building
  • Word-of-mouth/advocacy brand platforms

Product, Service and Technology Innovations

  • Upstream product technologies
  • Digital technology platforms and applications
  • New service offerings